Privacy Policy
Your privacy is important to us. This privacy policy describes the online information practices which we V&H Limited (no. 06603979) (‘we’, ‘our’) employ in relation to the information which you, our customers (‘you’, ‘your’), provide when using the www.littlemoons.co.uk site (‘Website’).
It is important that you read this privacy policy together with any other notice which we may provide you on specific occasions when we are collecting or processing your personal information, so that you are fully aware of how and why we are using your information, and the legal rights that you have.
The Information we collect
As part of you using our Website and when you elect to receive newsletters and updates via email regarding our products and business (collectively ‘marketing updates’), we may collect, use, store and transfer the following types of information about you:
- Identity information consisting of your first name and last name.
- Contact information including your address, e-mail address and telephone numbers.
- Technical information including your IP address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and other technology on the devices you use to access our website.
- Communications information including your correspondence with us and any feedback that you provide us with.
How and when do we collect your personal information?
We collect the majority of the personal information that we process about you directly from you when you provide this information to us by:
- Contacting us to obtain information relating to us or our products and/or services;
- communicating with us by phone, e-mail or otherwise, or when you complete a questionnaire or competition entry form
- Opting-in with us to receive our marketing updates
We may also collect technical information when you access and interact with the Website (see the section below on “How do we use cookies?”).
We do not collect data from people under the age of 16 and we will delete such data if we are informed we hold it.
How we use your personal information
We use your personal information for the following purposes:
- To respond to your enquiries and complaints, and to manage our relationship with you;
- To communicate with you by sending your our marketing updates ;
- to administer and protect our business and this site, including to prevent or detect fraud or abuses of our Website;
- for market research, reporting, analysis and modelling so as to improve the products and services we provide and to optimise our social media operations;
- to comply with our financial record keeping obligations;
- to use data analytics to improve our website, products, services and user experiences; and
- to enable third parties to carry out technical, logistical or other functions on our behalf.
By law, when processing your personal information we are required to have a ‘legal basis’ to do so. A legal basis is essentially a legal justification for processing your personal information. The legal basis we use to process your personal information will generally be one or more of the following:
- Where it is necessary for our legitimate interests in administering and managing our relationship with you and running our business lawfully and effectively; or
- to enable us to comply with a legal or regulatory obligation.
Sometimes we may ask for your explicit consent to use your information for particular purposes (e.g. to send you our marketing updates). Where we do so, this consent will be our legal basis for our use of the information. You can withdraw your consent at any time and we will then stop processing your information for that purpose. If you wish to withdraw your consent, then please contact us using the details at the end of this notice.
For more information on the specific legal basis we are relying on in relation to any of the individual processing activities we have highlighted above, please contact us using the contact details at the end of this notice.
How do we use your personal information for marketing purposes?
If you have opted to receive our marketing updates, we may send those to you. Please note, if you have not opted to receive these then we will not send them to you.
When do we share your personal information?
We only share your personal information with our other offices, our agents or third parties where necessary so that they can assist us in providing our marketing updates to you.
Where we share your personal information with third parties who process your information on our behalf, they will only process your information on our instructions and we will remain responsible for ensuring that it is protected and processed lawfully.
In particular, we may share your personal information with third parties for the following purposes:
- We may need to share your personal information to other companies who we engage to perform functions on our behalf relating to our marketing updates. They will have access to personal information needed to perform their functions, but may not use it for other purposes; and
- if we sell, transfer or merge parts of our business or our assets, or seek to acquire another business or merge with them, we may share your personal information with the other party to the transaction.
International transfers
In some instances, we (or the third parties that we share your personal information with) may transfer, process, hold or allow access to your personal information outside the European Economic Area (“EEA”). Where this occurs, we will put adequate safeguards in place to ensure that your personal information is protected in a manner that is consistent with how it would be protected under EU data protection laws.
In most cases, the safeguards that we put in place will be either:
- a decision by the European Commission that the country to which the data is being transferred provides an adequate level or protection; or
- we will put in place a contract with the recipient of your personal information which contains the model clauses that have been approved by the European Commission.
If you would like further details in relation to the countries to which your personal information is currently transferred, and the safeguards that are in place in relation to the transfer, then please contact us on the details at the end of this notice.
Collection of Information by Third-Party Sites
Our Website may contain links to other websites whose information practices may be different to ours. You should consult the privacy notices of those third party sites as we have no control over information that is submitted to, collected, or processed by them.
How do we use cookies?
Cookie Policy
Introduction
We use cookies and similar technologies (“Cookies”) on littlemoons.co.uk for identification, analysis and advertising purposes.
By using our site you consent to the storing and accessing of Cookies on your device.
This cookie policy “Cookie Policy””) is intended to inform you how we use Cookies to assist you in making informed decisions when using the Sites.
Please take a moment to read and understand this Cookie Policy. This Cookie Policy should also be read in conjunction with our privacy policy
Cookies are very small text documents or pieces of software code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your PC or mobile device for permission to store this file on your computer or mobile device and access information from it. Information gathered through Cookies include the date and time of visits and how you are using the website or mobile application. Cookies are used by us and our third party partners as part of our Sites. Details of the Cookies used on our Site and any applicable third party partner are set out in the table below.
For more details on Cookies please visit All About Cookies.
How to change your Cookies settings
You can block the use of Cookies by activating the relevant settings in your browser or by following the links below.
For more information on Cookie management and blocking Cookies for a wide variety of browsers, please visit All About Cookies.
What happens when you choose to block Cookies that you have previously accepted?
If you choose to block cookies, some aspects of our Sites may not work properly and you may not be able to access all or part of Sites.
What Cookies do we use?
The table below sets out more information about the individual Cookies used on our Sites and the purposes for which they are used
Cookie | Purpose | Supplier | Expiration |
Analytics | |||
_gid | This cookie name is used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses.
To maximise the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analysed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics. |
Google Analytics | 1 day |
_ga | This cookie name is used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analysed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics. | Google Analytics | 2 years |
Performance | |||
_fbp | The Facebook pixel collects cookie data for targeting and measurement for Facebook and Instagram marketing activity. | 3 months | |
_gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx | Google Analytics | ||
JSESSIONID | Preserves users states across page requests. | ||
__cf_bm | This cookie is Used by the content network, Cloudflare, to identify trusted web traffic | Cloudflare | 29 days |
__cfduid | This cookie is Used by the content network, Cloudflare, to identify trusted web traffic | Cloudflare | 29 days |
__tld__ | This cookie is used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | 30 minutes | |
_landing_page | Track landing pages. | ||
_orig_referrer | Track landing pages. | ||
_s | Shopify analytics. | ||
_shopify_d | Shopify analytics. | ||
_shopify_fs | Shopify analytics. | ||
_shopify_s | Shopify analytics. | ||
_shopify_sa_p | Shopify analytics relating to marketing & referrals. | ||
_shopify_sa_t | Shopify analytics relating to marketing & referrals. | ||
_shopify_y | Shopify analytics. | ||
_y | Shopify analytics. | ||
_Brochure_session | Used in connection with browsing through site. | ||
_landing_page | Tracks landing pages. | ||
_orig_referrer | Tracks landing pages. | ||
_s | Shopify analytics. | ||
_shopify_fs | Shopify analytics. | ||
_shopify_s | Shopify analytics. | ||
_shopify_sa_t | Shopify analytics relating to marketing & referrals. | ||
_shopify_uniq | Shopify analytics. | ||
_shopify_y | Shopify analytics. | ||
_y | Shopify analytics. | ||
ab_test_* | Shopify analytics. | ||
cart_sig | Shopify analytics. | ||
ki_r | Shopify analytics. | ||
ki_t | Shopify analytics. | ||
*_assignment | Shopify analytics. | ||
Additional Cookies Utilised by Shopify | |||
Third Party | Description | Privacy Policy | |
Alexa Metrics | We use Alexa Metrics to help measure how users interact with our websites.</td> | https://www.alexa.com/help/privacy | |
Bizible | We use Bizible to help measure how users interact with our websites. | https://documents.marketo.com/legal/privacy/ | |
Bugsnag | We use Bugsnag to help us troubleshoot and fix issues with our websites. | https://docs.bugsnag.com/legal/privacy-policy/ | |
Chartbeat | We use Chartbeat to help measure how users interact with our websites. | https://chartbeat.com/privacy/ | |
Crazy Egg | We use Crazy Egg to help measure how users interact with our websites. | https://www.crazyegg.com/privacy | |
DC Analytics | We use DC Analytics to help measure how users interact with our websites. | https://dcanalytics.dcmn.com/privacy-policy | |
Facebook Pixel | We use Facebook Pixel to help measure how users interact with our websites. | https://www.facebook.com/privacy/explanation | |
Fullstory | We use Fullstory to help measure how users interact with our websites. | https://www.fullstory.com/legal/privacy/ | |
Google Analytics | We use Google Analytics to help measure how users interact with our websites. | https://policies.google.com/privacy | |
Google Tag Manager | We use Google Tag Manager to help manage analytics vendors. | https://policies.google.com/privacy | |
Hotjar | We use Hotjar to help measure how users interact with our websites. | https://www.hotjar.com/legal/policies/privacy | |
KissInsights | We use KissInsights to help measure how users interact with our websites. | https://signin.kissmetrics.com/privacy/ | |
LinkedIn Insight Tag | We use LinkedIn Insight Tag to help measure how users interact with our websites. | https://www.linkedin.com/legal/privacy-policy | |
New Relic | We use New Relic to help measure how users interact with our websites. | https://newrelic.com/termsandconditions/privacy | |
Optimizely | We use Optimizely to help us test improvements or changes to our websites. | https://www.optimizely.com/privacy/ | |
Pinterest Analytics | We use Pinterest Analytics to help measure how users interact with our websites. | https://policy.pinterest.com/privacy-policy | |
Segment | We use Segment to help measure how users interact with our websites. | https://segment.com/legal/privacy/ | |
Snapchat | We use Snapchat to help measure how users interact with our websites. | https://snap.com/privacy/privacy-policy | |
Speedcurve Lux | We use Speedcurve Lux to help measure how users interact with our websites. | https://speedcurve.com/terms/ | |
Taboola | We use Taboola to help measure how users interact with our websites. | https://www.taboola.com/policies/privacy-policy | |
Tealium | We use Tealium to help manage analytics vendors. | https://tealium.com/privacy/ | |
TikTok | We use TikTok to help measure how users interact with our websites. | https://www.tiktok.com/legal/privacy-policy?lang=en | |
We use Twitter to help measure how users interact with our websites. | https://twitter.com/en/privacy | ||
Advertising | |||
Microsoft Advertising | We use Microsoft Advertising to deliver targeted advertisements to individuals who visit our websites. | https://privacy.microsoft.com/en-ca/privacystatement | |
Drift | We use Drift to help us with conversational marketing to customers while they visit our websites. | https://www.drift.com/privacy-policy/ | |
Facebook Custom Audiences | We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. | https://www.facebook.com/policy.php | |
We use Google Ads to deliver targeted advertisements to individuals who visit our websites. | https://policies.google.com/privacy | ||
Intercom | We use Intercom to manage our relationships with our customers. | https://www.intercom.com/terms-and-policies#privacy | |
Marketo | We use Marketo to manage our relationships with our customers. | https://documents.marketo.com/legal/privacy/ | |
We use Reddit Ads to deliver targeted advertisements to individuals who visit our websites. | https://www.reddit.com/help/privacypolicy | ||
SourceKnowledge | We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites. | http://www.sourceknowledge.com/privacy | |
Outbrain | We use Outbrain to deliver targeted advertisements to individuals who visit our websites. | https://www.outbrain.com/legal/privacy#privacy-policy | |
Quora | We use Quora to deliver targeted advertisements to individuals who visit our websites. | https://www.quora.com/about/privacy | |
Yahoo Japan Ads | We use Yahoo Japan Ads to deliver targeted advertisements to individuals who visit our websites. | https://about.yahoo.co.jp/common/terms/ | |
Disqus | We use Disqus to provide commenting capabilities on posts on our websites. | https://help.disqus.com/terms-and-policies/disqus-privacy-policy | |
Facebook Connect | We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. | https://www.facebook.com/policy.php | |
Gravatar | We use Gravatar to allow visitors to our websites to create avatars. | https://en.gravatar.com/site/privacy | |
We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. | https://twitter.com/en/privacy | ||
Wistia | We use Wistia to display video content. | https://wistia.com/privacy |
How do we keep your information secure?
We employ security measures to prevent unauthorized access to information that we collect online.
Our security is certified by the certificate provider Verisign.
Please note that email correspondence with us is in free format text and cannot be encrypted. Accordingly, please do not send any sensitive information such as credit card details or passwords via email.
We use computer safeguards such as firewalls and data encryption, and we enforce physical access controls to our buildings and files to keep this data safe. We only authorise access to employees who need it to carry out their job responsibilities.
- We protect the security of your information while it is being transmitted by encrypting it using Secure Sockets Layer (SSL).
- We enforce physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal data. We may occasionally ask for proof of identity before we share your personal data with you.
Data retention
We will only keep your personal data for as long as necessary for the purposes for which we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.
Details of the retention period for different aspects of your personal information are available in our data retention policy, detailed in the table below and covering all key databases held by V&H Limited.
Ref | Type of Data | Details | Purpose of data | Review Period | Retention Period or Criteria |
1 | Personal Details | Eg Name, Address, Title, | To support marketing updates, customer reporting and analytics | 12 months | 5 years |
2 | Contact Details | EgEmail address and phone number | To support marketing updates | 12 months | 5 years |
5 | |||||
6 | Technical Data | Eg Internet Protocol (IP) address, login data, browser type and version, time-zone setting and location, browser plug in types and versions, operating system and platform and other technology devices used to access the website, geographical location, length of visit, number of pages viewed | To support online reporting & analytics as well as operational information | 12 months | 5 years |
8 | Marketing Data | Eg Preferences in receiving marketing updates and communications | To support marketing activity | 12 months | 3 years |
You can accept or decline ‘cookies’ by modifying the setting in your browser. Please note that if you disable ‘cookies’ you may not be able to use all the features of our Website.
Your legal rights
You have the following rights in relation to the personal information that we hold about you:
- The right to request access to your personal information (commonly known as a “data subject access request”). This enables you to request a copy of the personal information we hold about you and to check we are processing it lawfully.
- The right to request correction of the personal information we hold about you. This enables you to request that we correct any incomplete or inaccurate information that we hold about you.
- The right to request erasure of your personal information in some circumstances. This enables you to request that we erase your personal information where there is no lawful basis for us continuing to process it.
- The right to object to us processing your personal information. This enables you to object to us processing your personal information in certain circumstances.
- The right to restrict our processing of your personal information. This enables you to ask us to suspend the processing of your personal information in certain circumstances.
- The right to data portability. In certain circumstance this enables you to request that we provide you, or a third party, with a copy of the personal information that you provided to us in a structured, commonly used, machine-readable format.
For more information on your legal rights or if you would like to exercise these rights, please contact us on the contact details at the end of this notice.
Revisions to this Privacy Statement
We reserve the right to revise this privacy policy or any part of it from time to time. Please review the privacy policy periodically for changes. This privacy policy was last updated on [INSERT DATE] 2022.
Unless stated otherwise, our current privacy policy applies from time to time to all information that we have about you.
It is important that the personal information we hold about you is accurate and up-to-date. Please keep us informed of any changes to your personal information.
How to Contact us
If you have any questions or concerns about this privacy policy, would like further details on any of the information contained in this notice, or to exercise any of your legal rights (including your right to opt-out of receiving our marketing updates) please contact us by email at anna@littlemoons.co.uk
Whilst we would appreciate the opportunity to deal with your concerns before you do so, if you are unhappy with how we have used your personal information you have the right to lodge a complaint at any time with a supervisory authority. The supervisory authority in the UK is the Information Commissioner’s Office (ICO).
V&H Limited
Registered in England : 06603979
Registered office: 6a Willen Field Road, Park Royal, London, UK
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- The right to request access to your personal information (commonly known as a “data subject access request”). This enables you to request a copy of the personal information we hold about you and to check we are processing it lawfully.
- The right to request correction of the personal information we hold about you. This enables you to request that we correct any incomplete or inaccurate information that we hold about you.
- The right to request erasure of your personal information in some circumstances. This enables you to request that we erase your personal information where there is no lawful basis for us continuing to process it.
- The right to object to us processing your personal information. This enables you to object to us processing your personal information in certain circumstances.
- The right to restrict our processing of your personal information. This enables you to ask us to suspend the processing of your personal information in certain circumstances.
- The right to data portability. In certain circumstance this enables you to request that we provide you, or a third party, with a copy of the personal information that you provided to us in a structured, commonly used, machine-readable format.
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