Little Moons are frozen and chilled mochi, a fusion of Eastern and Western cuisine – soft and chewy rice flour dough wrapped around balls of ice cream, cheesecake, or chocolate ganache to create a distinctive, bite-sized, and delicious dessert that’s bursting with flavour.

Their rollout across Europe has been pioneered by sister and brother duo Vivien and Howard Wong, who founded Little Moons in 2010.  The product’s roots are in high-end restaurants, but over the last five years retail packs have swept the ice cream category in grocery and food service.

Little Moons has rapidly established mochi, and snacking ice cream, across Europe. In 2024 we generated more than £60m revenue, and in 2025 we continue to drive towards double digit growth. We are also now a Certified B Corporation, which reflects our strong commitment to balancing profit and purpose. This certification means we are part of a global community of businesses that meet high standards of social and environmental impact, reinforcing our dedication to making a meaningful difference.

We are very proud of the culture that we have built at Little Moons. Not to stroke our own egos, but we are a great bunch of people—smart, passionate, interesting, and funny—who work hard to support and live our values, all the while keeping our mission in our forethoughts.

The Role:

We’re looking for a savvy Commercial Manager to help drive the growth of Little Moons within the UK grocery market. Reporting to the Head of UK Grocery, you’ll take ownership of managing and growing key grocery accounts, including Waitrose, Co-Op, and Nisa, with full P&L responsibility.

This role involves building strong relationships with key stakeholders, negotiating profitable Joint Business Plans (JBPs), and leading initiatives to grow distribution, brand visibility, and revenue. You’ll work closely with internal teams to execute trade marketing campaigns, ensure accurate forecasting, and deliver seamless customer fulfilment and product launches.

With experience managing Top 6 UK grocery accounts, you’ll bring financial acumen, attention to detail, and a strategic mindset to identify and unlock growth opportunities across convenience, online, and emerging channels. If you’re passionate about growing brands and thrive in a fast-paced, dynamic environment, we’d love to hear from you!

Key Responsibilities:

  • Developing strong relationships with customers (buyers, category managers, supply chain)
  • Building good understanding of the customer strategies, competitive landscape & growth opportunities
  • Growing Little Moons brand through increased distribution, physical availability, effective promotions, trade marketing activations, revenue growth management and NPD
  • Negotiating & delivering strong profitable JBPs
  • Close management of P&L (forecasting, financial management)
  • Close collaboration with internal S&OP processes to ensure ‘right first time’ forecasting & successful customer fulfilment and NPD delivery
  • Close collaboration with marketing & category teams to deliver high impact trade marketing initiatives / sampling / visibility and maximise growth plans and physical availability
  • Identifying & launching into profitable white space opportunities within your customers channel (Convenience, Qcom, Online etc)
  • Contribute to the business’ Sustainability strategy by delivering your Brighter Future Sustainability objectives, and supporting your direct reports to deliver theirs

Essential Requirements:

  • Proven experience working in FMCG with UK Grocery customers
  • Experience managing a Top 6 account in UK
  • Strong negotiation & influencing skills
  • Eye for detail & highly organised
  • Financially and commercially literate with good excel skills

Some of the benefits of working here include:

Little Moons is a fast-growing and dynamic business, the nature of which means roles and responsibilities can change and grow quickly and at scale. We never stand still for long, and for the right person this represents an opportunity to grow and evolve your role and responsibilities with us and to develop your career at pace.

We will provide you with as much support, guidance, and training as you need, and offer the below benefits to boot:

  • Medicash, Private Health Scheme & Life Insurance
  • Enhanced New Baby Leave available.
  • We understand that mental health matters. We partner with Health Assured to provide remote emotional support to team members.
  • Discretionary annual bonus based on personal & company performance.
  • Paid sick leave
  • Respect, trust, and honesty. Personal and professional maturity is important to us, and we keep each other honest
  • Your holidays – We believe in finding your work-life alignment and encourage all staff to use their 25 days, plus public holidays
  • Additional days off with long service

To be engaged, you must feel included and valued, so we have built, and nurtured, a culture where inclusiveness is not a buzzword, but a way of being.

Our approach to diversity is simple —it’s about embracing everyone, and everyone is welcome at Little Moons.   We are committed to welcoming everyone, regardless of gender identity, orientation or expression.   We are diverse in age, race, physical or mental ability, ethnicity, and perspective. Our diversity fuels our innovation, bring diversity of thought, and connects us closer to our customers and the communities we serve.

All applicants must have the right to work in the United Kingdom.

To apply please go to: Commercial Manager – Grocery – Little Moons – Applied