Little Moons are frozen and chilled mochi, a fusion of Eastern and Western cuisine – soft and chewy rice flour dough wrapped around balls of ice cream, cheesecake, or chocolate ganache to create a distinctive, bite-sized, and delicious dessert that’s bursting with flavour.

Their rollout across Europe has been pioneered by sister and brother duo Vivien and Howard Wong, who founded Little Moons in 2010.  The product’s roots are in high-end restaurants, but over the last five years retail packs have swept the ice cream category in grocery and food service.

Little Moons has rapidly established mochi, and snacking ice cream, across Europe. In 2023 we generated more than £60m revenue, and in 2024 we continue to drive towards double digit growth.

We are very proud of the culture that we have built at Little Moons. Not to stroke our own egos, but we are a great bunch of people—smart, passionate, interesting, and funny—who work hard to support and live our values, all the while keeping our mission in our forethoughts.

The Role:

We’re looking for a dynamic and creative Head of Brand Marketing to lead the Little Moons brand on its next chapter of growth.  Reporting to the Marketing Director, this new role is responsible for both building a magnetic, coherent brand globally and designing and executing a disruptive and effective marketing plan in the UK&I.

They’ll be charged with acting as custodian for the brand globally, take responsibility for developing and executing the plan in UK&I, and partner with the innovation team to identify opportunities, design solutions and lead them through to commercialisation and launch.  And above all, they’ll be a creative and commercial thought leader in a brand-driven, fast-scaling business that looks to the marketing team to be the voice of the consumer and engineer demand.

Key Responsibilities:

  • Work with the Marketing Director to lead Little Moons on the next chapter of its growth journey, setting the blueprint globally and deploying it on our biggest stage, the UK&I.  An opportunity to write the story of a phenomenon in ice cream, building a magnetic brand through exceptional stand-out creative work that will set the standard for future scale-ups and contribute to almost doubling the size of the business in the coming years.  Lead our relationships with creative and media agencies in the UK to deliver that goal.
  • Lead the thinking on the brand’s go-to-market approach globally and execute it in the UK&I with maximum impact, relentlessly seeking opportunities to grow the brand in our biggest market.
  • Deliver multi-channel activations, working closely with the commercial, category and shopper marketing teams to identify opportunities and moving with speed to realise them.  Act as the brand lead for UK&I retail, regularly interacting with and presenting to buyers and merchandising planners.
  • Partner with the innovation and category teams to spot opportunities to expand Little Moons’ relevance to consumers’ lives, designing product and experience solutions and leading these through the stage and gate process to commercialisation and launch.
  • Build relationships and influence around the organisation, using intimate consumer understanding and commercial nous to galvanise the wider business to action.

Essential Requirements:

  • 7+ years of experience in a relevant, consumer-driven marketing role (whether in another branded consumer goods business or a creative or media agency).
  • Proven track record of delivering commercial growth through consumer-led brand marketing leadership.
  • Deep curiosity about consumers, their lives and their needs, and ability to evidence where they’ve taken that consumer-centricity into strategy and through to execution.
  • Exceptional creative judgement and a demonstrable talent for leading agency relationships to deliver stand-out work.
  • Highly analytical, numerate and financially literate, leading to a rigour in problem-solving and evaluation of effectiveness.
  • An ability to cultivate great relationships, influence around the organisation and lead their team in the spirit of ‘high support, high challenge’.
  • Highly accountable, with a ‘sleeves rolled up, let’s make it happen’ attitude.
  • Passionate about food and excited about the prospect of working in an agile and entrepreneurial scaling business.

Some of the benefits of working here include:

Little Moons is a fast-growing and dynamic business, the nature of which means roles and responsibilities can change and grow quickly and at scale. We never stand still for long, and for the right person this represents an opportunity to grow and evolve your role and responsibilities with us and to develop your career at pace.

We will provide you with as much support, guidance, and training as you need, and offer the below benefits to boot:

  • Medicash, Private Health Scheme & Life Insurance
  • Enhanced New Baby Leave available.
  • We understand that mental health matters. We partner with Health Assured to provide remote emotional support to team members.
  • Discretionary annual bonus based on personal & company performance.
  • Paid sick leave
  • Respect, trust, and honesty. Personal and professional maturity is important to us, and we keep each other honest
  • Your holidays – We believe in finding your work-life alignment and encourage all staff to use their 25 days, plus public holidays
  • Additional days off with long service
  • Personal CPD budgets & team volunteer days

To be engaged, you must feel included and valued, so we have built, and nurtured, a culture where inclusiveness is not a buzzword, but a way of being.

Our approach to diversity is simple —it’s about embracing everyone, and everyone is welcome at Little Moons.   We are committed to welcoming everyone, regardless of gender identity, orientation or expression.   We are diverse in age, race, physical or mental ability, ethnicity, and perspective. Our diversity fuels our innovation, bring diversity of thought, and connects us closer to our customers and the communities we serve.

All applicants must have the right to work in the United Kingdom.

To make your application, please follow the link: https://app.beapplied.com/apply/zafswmccfo?utm_source=careers