Little Moons are frozen and chilled mochi, a fusion of Eastern and Western cuisine – soft and chewy rice flour dough wrapped around balls of ice cream, cheesecake, or chocolate ganache to create a distinctive, bite-sized, and delicious dessert that’s bursting with flavour.

Their rollout across Europe has been pioneered by sister and brother duo Vivien and Howard Wong, who founded Little Moons in 2010.  The product’s roots are in high-end restaurants, but over the last five years retail packs have swept the ice cream category in grocery and food service.

Little Moons has rapidly established mochi, and snacking ice cream, across Europe. In 2024 we generated more than £60m revenue, and in 2025 we continue to drive towards double digit growth.

We are very proud of the culture that we have built at Little Moons. Not to stroke our own egos, but we are a great bunch of people—smart, passionate, interesting, and funny—who work hard to support and live our values, all the while keeping our mission in our forethoughts.

The Role:

In this role, you will support the Head of Europe in expanding the Little Moons brand across various channels, including retail, food service, and sushi kiosks throughout Europe. We are looking for a self-motivated, entrepreneurial individual who can drive and accelerate our growth within the region. If you thrive in a dynamic environment and are eager to make a tangible impact, this could be the perfect opportunity for you. 

Key Responsibilities:

  • Manage distributors relationships in key international territories to maximise growth, including Croatia, Romania, Bulgaria, Cyprus, Greece, Poland, Slovakia, Czechia, Iceland, Norway and Finland. 
  •  Building commercial relationship with distributors including pricing, distribution, promotional plans & marketing investment.
  •  Work closely with distributors and marketing team to formulate and execute international trade marketing and events plan.
  •  Identifying growth opportunities & developing action plans to realise the growth. 
  • Forecasting & financial management of those customers 
  • Contribute to the business’ Sustainability strategy by delivering your Brighter Future objectives, driving adherence within the supply base, and collaborating with a cross-functional team to achieve sustainability targets. 

Essential Requirements:

  • Proven experience in commercial roles within FMCG 
  • Experience managing international distributors/customers
  • Able to demonstrate ability to grow a brand in a new market preferred 
  • P&L management experience 
  • Financially and commercially literate with good excel skills
  • Excellent communication skills to enable you to develop and manage internal and external relationships
  • Languages an advantage but not essential 

Benefits of working here:

We will provide you with as much support, guidance, and training as you need, and offer the below benefits to boot:

  • Medicash, Private Health Scheme & Life Insurance
  • Enhanced New Baby Leave available
  • We understand that mental health matters. We partner with Health Assured to provide remote emotional support to team members
  • Discretionary annual bonus based on personal & company performance
  • Paid sick leave
  • Respect, trust, and honesty. Personal and professional maturity is important to us, and we keep each other honest
  • Your holidays – We believe in finding your work-life alignment and encourage all staff to use their 25 days, plus public holidays
  • Additional days off with long service
  • Team volunteer days

To be engaged, you must feel included and valued, so we have built, and nurtured, a culture where inclusiveness is not a buzzword, but a way of being.

Our approach to diversity is simple —it’s about embracing everyone, and everyone is welcome at Little Moons.   We are committed to welcoming everyone, regardless of gender identity, orientation or expression.   We are diverse in age, race, physical or mental ability, ethnicity, and perspective. Our diversity fuels our innovation, bring diversity of thought, and connects us closer to our customers and the communities we serve.

All applicants must have the right to work in the United Kingdom.

To apply, please click on the following link: International Sales Manager – Europe – Little Moons – Applied